The Incorruptibles
Created multi channel advertising for the high visibility launch of the new RTS game The Incorruptibles. The game was featured in the App store as well as launch campaigns through Unity, Facebook, Chartboost, and Tapjoy.
The project started with designing the story about the game and how it would be told. Since the game had a great territory screen this was one of the first items that made the list. We then added the game play, overall brand and heroes to the narrative. After comping this up we worked through several weeks of iterations until everyone was happy.
All 5 creatives then had to be re-sized to fit all the specifics for each ad vendor. This project was a success and got positive reviews in social media.
